Privacy Policy & GDPR Statement

AJR Prime Properties Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

AJR Prime Properties Ltd is the data controller for the personal information we process. We are a company registered in England & Wales under company number 17342099, with our registered office at Commerce House, Millennium Way, Dunston Road, Chesterfield, S41 8ND. We are registered with the Information Commissioner's Office (ICO) under registration number ZC221864.

2. Data We Collect

We collect and process personal data from two main groups:

Landlords

• Full name, email address, and telephone number
• Property address and details (number of rooms/units)
• Enquiry messages and correspondence
• Identity and right-to-rent verification documents (where applicable)
• Bank details for rent payments (once an agreement is in place)

Tenants

• Full name, email address, and telephone number
• Identity and right-to-rent verification documents
• Employment and referencing information
• Tenancy and payment records
• Maintenance requests and correspondence

3. How We Use Your Data

We process your personal data for the following lawful purposes:

• To respond to enquiries and provide information about our guaranteed rent services
• To assess and process landlord and tenant applications
• To manage tenancy agreements, rent collection, and property maintenance
• To comply with legal and regulatory obligations (including right-to-rent checks)
• To communicate with you about your agreement and our services

4. Legal Basis for Processing

We rely on the following legal bases under UK GDPR: consent (for marketing communications), contract (to manage agreements with you), legal obligation (to comply with property and immigration law), and legitimate interests (to operate and improve our business).

5. How We Store Your Data

Your personal data is stored securely on encrypted, access-controlled systems. Access is restricted to authorised personnel who require it to perform their duties. We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal retention requirements.

6. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties where necessary, including: referencing and credit-check providers, property maintenance contractors, our accountants, legal advisers, and regulatory or law enforcement authorities where legally required. All third parties are bound by confidentiality and data protection obligations.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• The right to be informed about how we use your data
• The right of access to your personal data
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent at any time

8. Data Protection Contact

For any data protection queries, requests to exercise your rights, or complaints about how we handle your personal data, please contact our Data Protection Lead:

• Email: hello@ajrprimeproperties.co.uk
• Phone: 01246 383420
• Address: Commerce House, Millennium Way, Dunston Road, Chesterfield, S41 8ND

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.